David K. Carroll
david@flyingdogdesign.com

SUMMARY

Creative Senior level Art Director, Graphic Designer, Manager, and Illustrator combining extensive experience across a broad range of disciplines with a strong focus on Brand Identity, Brand Packaging, Signage, and Marketing.

• Skilled execution of cross-media visual design systems for print, packaging, and web
• Proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop
• Thorough understanding of color theory, typography, visual aesthetics, photography, and printing
• Collaborative teammate with excellent interpersonal and communication skills
• Passionate, self-motivated, independent conceptual thinker and problem solver
 

PROFESSIONAL EXPERIENCE

Lead Graphic Designer, Marketing
Pacific Whale Foundation • Wailuku, HI
08/16 - Present                

Creative design direction for nonprofit/social enterprise. Conceptualization, development, execution, and maintenance of design and marketing solutions that support and communicate mission-based campaigns, initiatives, products, programs and services for all U.S. and international operations: Administration |  Customer Care/Reservations | Eco-Tourism | Membership & Giving | Outreach & Events | Research, Education & Conservation | Retail | Volunteer Programs.

• Collaboration with internal management, staff, and external partners
• Contribution to recurring leadership meetings and strategic planning initiatives
• Management and mentorship of Junior Graphic Designer

• Improvement of studio operations through increased efficiency and workflow delegation

• Creation of print/digital advertising, collateral, and branded retail items
• Creation of custom illustrations and production/retouching of photographic images
• Development and evolution of brand standards and assets

• Design, production, and installation of retail signage and vessel/fleet graphics

• Planning, design, and support for community events, website, and social media content

 

Freelance Art Director, Graphic Designer and Illustrator
Flying Dog Design • Kihei, HI / Austin, TX / San Diego, CA  
05/95 - Present                

Creative design direction and illustration for a diverse range of clients, including: Animal Welfare | Arts/Humanities | Environmental Research, Education & Conservation | Human Rights | Natural/Organic Foods | Nonprofit | Pro Bono.

• Client acquisition and cultivation of client relations
• Account management of estimates, invoices, and records
• Project management through collaboration with writers, photographers, and product marketing teams
• Design/production of advertising, brand identity, brand packaging, collateral, and signage

• Development and evolution of client brand standards, systems, and assets
• Creation of custom digital and hand crafted illustrations
• Execution and management of multiple simultaneous projects

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Senior Design Manager, Brand Packaging
Williams-Sonoma • San Francisco, CA  
07/09 - 07/11    

Creative design direction of specialty retail brand packaging solutions for an extensive range of coreand seasonal products: Bakeware/Cookware | Entertaining | Housewares | Specialty Foods | Tools.

• Reported directly to VP of Creative Services and Executive Creative Director
• Conceptualized and executed creative brand packaging solutions in fast-paced, high-pressure atmosphere
• Presented creative packaging solutions to executive management at weekly design reviews
• Successfully implemented high-level brand initiatives through cross-departmental collaboration
• Directed, mentored, and managed direct reports and external partners
• Increased studio efficiency by improving workflow delegation


Art Director, Creative Services
Whole Foods Market • Private Label • Austin, TX   
06/05 - 06/09    

Creative design direction for innovative Fortune 500 natural and organic foods retailer.

• Significantly reduced costs by shifting from an outsourced model to an in-house creative services team
• Expanded core team from 2 to 8 specialized members, resulting in increased capacity and unified goals
• Conceptualized and executed creative brand packaging solutions across a broad range of product offerings
• Implemented unique company-wide initiatives for executive management and CEO
• Developed and produced event and exhibit signage, and presentation materials

• Collaborated with management and internal/external partners for successful project realization          
• Led the evolution of brand standards, and successfully refreshed a long-standing brand identity

 

EDUCATION

B.S. Graphic Design

University of Cincinnati • Cincinnati, OH