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David K. Carroll


Creative Senior level Art Director, Graphic Designer, Manager, and Illustrator combining extensive experience across a broad range of disciplines with a strong focus on Brand Identity, Brand Packaging, Signage, and Marketing.

Skilled execution of cross-media visual design systems for print, packaging, and web
Proficient in Adobe Creative Suite: InDesign, Illustrator, Photoshop
Thorough understanding of color theory, typography, visual aesthetics, photography, and printing
Collaborative teammate with excellent interpersonal and communication skills
Passionate, self-motivated, independent conceptual thinker and problem solver


Lead Graphic Designer, Marketing
Pacific Whale FoundationWailuku, HI
08/16 - Present                

Creative design direction for nonprofit/social enterprise. Conceptualization, development, execution, and maintenance of design and marketing solutions that support and communicate mission-based campaigns, initiatives, products, programs and services for all U.S. and international operations: Administration |  Customer Care/Reservations
| Eco-Tourism | Membership & Giving | Outreach & Events | Research, Education & Conservation | Retail | Volunteer Programs.

Collaboration with internal management, staff, and external partners
Contribution to recurring leadership meetings and strategic planning initiatives
Management and mentorship of Junior Graphic Designer

Improvement of studio operations through increased efficiency and workflow delegation

Creation of print/digital advertising, collateral, and branded retail items
Creation of custom illustrations and production/retouching of photographic images
Development and evolution of brand standards and assets

Design, production, and installation of retail signage and vessel/fleet graphics

Planning, design, and support for community events, website, and social media content


Freelance Art Director, Graphic Designer and Illustrator
Flying Dog DesignKihei, HI / Austin, TX / San Diego, CA  
05/95 - Present                

Creative design direction and illustration for a diverse range of clients, including: Animal Welfare
| Arts/Humanities | Environmental Research, Education & Conservation | Human Rights | Natural/Organic Foods | Nonprofit | Pro Bono.

Client acquisition and cultivation of client relations
Account management of estimates, invoices, and records
Project management through collaboration with writers, photographers, and product marketing teams
Design/production of advertising, brand identity, brand packaging, collateral, and signage

Development and evolution of client brand standards, systems, and assets
Creation of custom digital and hand crafted illustrations
Execution and management of multiple simultaneous projects

Senior Design Manager, Brand Packaging
Williams-SonomaSan Francisco, CA  
07/09 - 07/11    

Creative design direction of specialty retail brand packaging solutions for an extensive range of coreand seasonal products: Bakeware/Cookware | Entertaining | Housewares | Specialty Foods | Tools.

Reported directly to VP of Creative Services and Executive Creative Director
Conceptualized and executed creative brand packaging solutions in fast-paced, high-pressure atmosphere
Presented creative packaging solutions to executive management at weekly design reviews
Successfully implemented high-level brand initiatives through cross-departmental collaboration
Directed, mentored, and managed direct reports and external partners
Increased studio efficiency by improving workflow delegation

Art Director, Creative Services
Whole Foods MarketPrivate LabelAustin, TX   
06/05 - 06/09    

Creative design direction for innovative Fortune 500 natural and organic foods retailer.

Significantly reduced costs by shifting from an outsourced model to an in-house creative services team
Expanded core team from 2 to 8 specialized members, resulting in increased capacity and unified goals
Conceptualized and executed creative brand packaging solutions across a broad range of product offerings
Implemented unique company-wide initiatives for executive management and CEO
Developed and produced event and exhibit signage, and presentation materials

Collaborated with management and internal/external partners for successful project realization          
Led the evolution of brand standards, and successfully refreshed a long-standing brand identity



B.S. Graphic Design

University of CincinnatiCincinnati, OH


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